Motorola today introduced three new phones to add to the ROKR music phone series of the company's portfolio. The EM30 is a candybar with ModeShift technology and a 3.5mm jack. The EM28 is a clamshell with 3D sound effects and touch sensitive keys. The EM25 is a slider with FM radio sharing capabilities, and SONGID application.
None of the devices have 3G or a camera above 2 megapixels. The only thing that can save Motorola here is the external appearance. For some reason the company hasn't been releasing devices in a sensible manner, and we hope that the new Co-CEO Sanjay Jha will change that. Press release and factsheets, as well as images after the jump.
All phones are to be available this quarter.
Motorola, Inc. (NYSE: MOT) today expands its ROKR portfolio with the introduction of three new music-optimized devices that provide a range of styles at attractive prices for mobile music fans. The lineup includes MOTOROKR EM30, a candybar phone using Motorola’s ModeShift technology, ROKR EM28, a clamshell device with sonic features and touch-sensitive keys, and ROKR EM25, a slider with FM radio sharing capabilities.
“Following the path of our award-winning ROKR E8, the newest additions to our ROKR family make listening to and discovering new music accessible and affordable for everyone,” said Steve Lalla, corporate vice president, mass market, Motorola Mobile Devices. “From uncovering new music with friends through our FMShare feature to enjoying surround-sound quality audio, these new ROKR phones deliver the music you want whenever, wherever and however you want to hear it.”
ROKR EM30: 50% Talk, 50% Music, 100% You
One moment ROKR EM30 is a mobile phone; the next, it transforms into your favorite music player. It uses Motorola’s innovative ModeShift technology to illuminate the keyboard—red keys illuminate in music mode and a brilliant blue keypad appears in phone mode—taking users from talk to text1 to complete music immersion with a touch of a button. With colorful cues that let users know exactly which mode they are in, the ROKR EM30 connects the sounds that matter most: family, friends and favorite artists.In addition to the basics in talking and texting, ROKR EM30 is loaded with other great features for music lovers too, including high-fidelity audio and seconds-fast MP3 downloads 1-3 for listening to their favorite tunes. Consumers will know the artist and song playing on the FM radio with Radio Data System (RDS)4 technology. The 3.5mm stereo headset jack provides consumers the flexibility to use the headset of their choice with ROKR EM30. Compatibility with Windows Media® Player 11 provides the freedom to download music from more than 200 online music stores worldwide.1-3
ROKR EM28: Sonic Performance
ROKR EM28 offers easy access to a genuine music-player experience in a familiar clamshell design and allows users to control their music using touch-sensitive keys that appear only when they’re needed. The front of the phone shows the name of the artist and song without even opening the flip. High-speed USB 2.0 helps users transfer music from their PC with simple drag and drop – no special software required. 3-5ROKR EM28 has sonic features that enhance the music’s performance. A 3D sound effect gives music a surround-sound quality and an audio equalizer provides 11 pre-set music genres, including rock, reggae and pop for optimal listening. Consumers also can boost the bass up to nine decibels.
ROKR EM25: Get What You Need
ROKR EM25 offers a genuine music player experience including immediate access to a stored music library and built-in FM radio, in a sleek, quality handset. The phone has a dedicated music key so consumers can simply access stored music and familiar music controls to play, pause, forward and rewind songs. Consumers can use FMShare to share a favorite station with friends by sending it in a text message and SONGID technology to identify a song while out and about, then download and listen to it on the phone. 1-3While the new ROKR devices are offered in different designs to suit a range of consumers’ style preferences, each supports GSM/EDGE technology and is equipped with a host of features for an enjoyable mobile music experience:
-- Supports multiple digital music formats including MP3 so you can sync your music easily with devices3-5
-- FM radio with RDS4 provides the name of the artist and song playing so you can discover new artists and songs
-- Industry-standard connectors, including a universal 3.5mm jack, and stereo Bluetooth® wireless technology lets consumers connect to their favorite wired or compatible wireless speakers and headsets2, including the lightweight Motorola S9-HD headset and Motorola’s new ROKR portable speakers.
-- High-speed USB 2.0 technology enables the transfer of songs in seconds. 3-5Already Rockin’
The award-winning ROKR E8, which takes users from talk to music in one touch, is available globally. And for music enjoyment in stereo sound virtually anywhere, the ROKR EQ7, EQ5 and EQ3 portable speakers are available globally. The EQ7 Wireless Hi-Fi Stereo Speaker System uses four powerful speakers to deliver full, rich sound for music and calls; the EQ5 Ultra-Portable Wireless Speaker fits in a pocket and delivers amazing sound quality for music and calls; and the lightweight ROKR EQ3 Compact Folding Speaker is the perfect portable wired sound companion for mobile music devices.Availability
ROKR EM30 is expected to launch first in Taiwan then in other markets throughout the quarter, while ROKR EM28 and ROKR EM25 will be available later this quarter around the globe.
MOTOROKR EM30
Talk and Standby Time
Talk Time 360 minutes; Standby Time 300 hours
Bands/Modes
Quad Band; GPRS/EDGE class 12
Weight
100g
Dimensions
115x53x10.6mm
Battery
BK60 970mAh
Features
- 3.5mm stereo headset jack
- MIDI, MP3, AAC, AAC+, Enhanced AAC+, WMA, WAV, AMR-NB, Real Audio (RA) v10
- FM radio with RD
- Text-to-speech recognition
- ModeShift technology for easy switching between phone and music
- Microsoft® music ecosystem support
- Airplane mode for interrupted music
- CrystalTalk technology
- Up to 8GB microSD card
- Compatibility with Windows Media Player 11
- 2 megapixel camera with 8X digital zoom
Connectivity
- Stereo Bluetooth
- USB 2.0 High Speed
- GPRS Class 12
- EDGE Class 12
MOTOROKR EM30
Talk and Standby Time
Music Playback Time
Talk Time: 450 minutes; Standby Time: 250 hours; Music Playback Time: 11 hours
Bands/Modes
Triband GSM 850/1800/1900 900/1800/1900, GPRS Class 10, EDGE Class 10
Weight
90g
Dimensions
94.35 (H) x 49.5 (W) x 17.38 (D) mm
Battery
940mAH
Features
- Audio: 3D sound effects
- Spatial audio and bass boost
- Audio equalizer and CrystalTalk technology
- FM radio with RDS
- Uninterrupted music in airplane mode
- Universal 3.5 mm headset jack
- Up to 2GB microSD™ memory card
- Video/Camera: 1.3 megapixel, 4x digital zoom, video capture/playback/streaming
- 32-poly AAC, AAC+, eAAC+, AMR NB, , MP3, WAV, RA6
- Displays: Internal, 1.8 inch 128x160 65k TFT; External, 1.2 inch 96 x 80 black and white matrix CLI
- Audio Control: Dedicated music jump key/smart key and navigational keys; touch-sensitive multimodal keys on external CLI.
- Messaging: EMS, MMS, SMS, WAP 2.0, MIDP 2.03
- Form Factor: Clamshell
- Browser: WAP 2.0
- Preloads: Wallpapers/Screensavers/MP3 Ringtones/Video, three Java™ games.
Connectivity
- Bluetooth® 2.0 with A2DP
- USB 2.0 standard
Display
External, 1.8 inch 128x160 65k TFT
MOTOROKR EM30
Talk and Standby Time
Talk Time: 490 minutes; Standby Time: 330 hours
Bands/Modes
GSM 850/1900 & 900/1800, GPRS Class 10
Weight
Less than 90g
Dimensions
101 (H) x 46 (W) x 101 x 13.9mm (D)
Battery
780mAH
Features
- One-touch MP3 player
- FM radio with RDS
- Uninterrupted music in airplane mode
- Universal 3.5 mm headset jack
- Up to 2GB microSD memory card
- Camera: 1.3 megapixel, 4x digital zoom
- AAC, AMR NB, MIDI, MP3, WAV
- Using SMS, share stations from any FM radio station with another FM-enabled device
- 750 text messages,
- 1,000 phonebook entries
- CrystalTalk™ technology
- FMShare
Connectivity
- Bluetooth 2.0 with A2DP
- USB 2.0
- Mobile Phone Tools
Display
External, 1.8" 128x160 65k TFT
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